You’re losing 6.5% a year without realizing it.
Emotional trading has a measurable dollar cost. Researchers Brad Barber and Terrance Odean studied thousands of retail traders and found that those who reacted emotionally to market moves underperformed by 6.5% annually compared to traders who stuck to a plan. That gap does not come from bad strategy. It comes from good strategies abandoned at the wrong moment. The last month has given traders every reason to abandon their plans. One session the market is in freefall, the next it is ripping to new highs, and somewhere in between a headline drops on thin volume and suddenly people are making decisions they never planned to make. The news flow does not care what time of day it hits, and neither does the emotional response it triggers. The Specific Mechanism When a threatening headline crosses your screen, your brain processes it as a survival event. Cortisol, the stress hormone your body